Who Will Be The Fifth CEO Of Bradesco

About Bradesco

Bradesco is a significant banking institution in Brazil; it is the second largest private bank in the country after Itaú Unibanco. Amador Aguiar (1904 -1991) established in the bank in the ‘40s—1943. The bank has over five thousand branches spread across Brazil with over 100 thousand employees. Over the years, Bradesco has amassed assets to the tune of $413 billion. Last year, the bank’s shareholders enjoyed a share of the $4.6 billion net income owing to the $50 billion revenues that accrued to the bank.

Bradesco is keen about its management. Not only the chairmanship and the presidency but also other leadership positions within the Osasco based bank. So far, Bradesco has had a total of four CEOs: Amado Aguiar, Lazaro de Mello Brandao, Marcio Cypriano, and the outgoing CEO Luiz Carlos Trabuco.

Trabuco, 66, will officially hand over to a new CEO in March next year. Presently, the bank is in search of a new CEO who is as passionate about Bradesco as the previous CEOs. Former leaders especially Brandao held the view that critical leadership positions in the bank could only be filled by one of Bradesco’s employees. The bank’s history reveals that all the former CEOs including the outgoing president started their careers at the bank. Therefore, it is highly likely that whoever will take over from Trabuco is one of Bradesco’s high-performing employees.

An analysis of Bradesco’s employees reveals hundreds of candidates with academic qualifications and work experiences suitable for the high office. However, only seven of them are considered the frontrunners in the contest to replace Trabuco. They are Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, and André Rodrigues Cano.

Many Bradesco’s employees including the mentioned ones have worked at the company for quite some time. In fact, of the seven individuals, five of them joined the bank in the ‘70s and the ‘80s. Only two of them, di Minas and Noronha, started working at the bank in 2009 and 2003 respectively. Also, the seven are in charge of the bank’s crucial tasks. For example, de Minas is the head of Bradesco’s IT department, and Cano steers the human resources department. Gluher was part of the team that spearheaded the negotiations leading to the purchase of the HSBC Brazil. Brazil’s financial sector is highly expectant of Bradesco’s announcement regarding its choice of CEO.

Read more: Lázaro Brandão será substituído por Trabuco no conselho do Bradesco

Lazaro de Mello Brandao

The 91-year-old was Bradesco’s CEO until October 11, 2017. Brandao resigned to allow a new leader, Trabuco, to take over the chairmanship of the board and hence smooth continuity of bank’s management.

At the time of his resignation, Brandao had worked at Bradesco for a whopping 74 years. Some of the years of his career were spent as director, vice president, and eighteen years as president. Brandao was the chairman of Bradesco for over 26 years.

Luiz Carlos Trabuco

He is the new CEO of Bradesco. The appointment is a culmination of his career spanning 48 years at the bank. Some of the titles he has held in the course of his career include marketing director, vice president and president (of Bradesco Previdência and Bradesco Seguros). He became the CEO of Bradesco in 2009.

Trabuco is a high performing employee whose track record speaks to his devotion to seeing Bradesco ahead of its competitors. In 2015, he was the face of the $5.2 billion transaction undertaken by Bradesco to acquire HSBC Brazil. Also, he initiated the establishment of Unibrad Corporate University. His performance prompted President Dilma Rousseff to request him to take over the Ministry of Finance, but Trabuco’s focus is Bradesco. He declined.

See more : https://www.brasil247.com/pt/247/economia/321974/Trabuco-Bradesco-vai-privilegiar-“prata-da-casa”-em-escolha-de-presidente.htm

Doe Deere: A Female Entrepreneur

Since their launch in 2008, Lime Crime has not only taken the makeup world by storm but has blown up the internet, as well. With a mission to revolutionize makeup by creating color palettes so bright that they shock the masses, it’s no wonder they have become leaders, trend setters and a cult favorite in social and digital space.


Doe Deere, the founder of Lime Crime and self proclaimed Queen of Unicorns, is a force to be reckoned with. This Russian born makeup enthusiast didn’t start out this way. She claims that her childhood dreams weren’t even that big. At the age of seventeen, she moved to New York with a dream of becoming a musician. This dream was quickly accomplished with her positive outlook and tons of ambition. Fortunately for us, Doe stumbled into the world of makeup a bit later and fell in love. This wasn’t her first business venture though. At thirteen she capitalized on the sale of novelty temporary tattoos just by wearing them and explaining to classmates that it was ok to wear them. She had fun with it and it became successful. Learn more: https://www.crunchbase.com/person/doe-deere#/entity


Her vision started with her eye for extreme colors as opposed to the natural palette that was familiar in the world of cosmetics. Inspite of the norm, Doe decided to make her own makeup to satiate the desire for more. People steadily gravitated towards her idea and thus the legend was born. The mission quickly became, to empower women and entrepreneurs, but also encourage everyone to be themselves and follow their dreams. Doe freely offers her wisdom and advice through her Instagram to anyone willing to ask. Her multifaceted talents and imagination allow her customers to express themselves through eccentric colors and sparkle not offered in the makeup world, at the beginning of her journey. Not only is her product certified vegan and animal cruelty free, its unparalleled to anything on the market. Lime Crime makes an exceptional product with great core values all while caring for the cause and the community. They regularly donate to charities that benefit, women, children, and animals. Since the beginning over $16,000 has been given freely and openly to help a number of charities.


Doe is quickly becoming an icon in the world of makeup and individuality. Her shining example of devotion to her company, community, and consumers is inspiring to all. Lime crime is sure to takes its place in history alongside the fabulous and continue to build up young expressive people all over the world. Learn more: http://www.doedeere.com/